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Opinion | Stop shoving the LGBT agenda down my throat #LGBTHM2021

Representation


Just when I was thinking it's been a long time since I've seen a half-decent advert featuring gay people, this lovely ad popped up on Facebook 👇🏼



Firstly this advert caught my eye because it features a same-sex couple. But secondly because, even with today's clever targeting and profiling on social media it's still extremely rare for me to be presented with mainstream ads featuring LGBT people. As it's LGBT History Month, this got me thinking and I thought I'd get my thoughts down here.


As mentioned, the Durex advert stood out to me like a shiny coin. I mean admittedly most gay people don't actually look like Ronaldo, and we're not all 19 and skinny with lovely hair, but I still felt an instant connection - a connection that occurs when brands feature people like me.


What feels especially poignant about this particular ad is it subtly highlights just how far advertising has come since the frightening AIDS tombstones of the 80s and 90s. I mean we've literally gone from 'You will die' to an innocent happy couple enjoying a quick romantic moment. Surely anybody, straight or gay will see this ad and think 'aw aren't they nice', like I did. Won't they?



Nope! It still triggered comments from straight people who find the advert irrelevant because the people in it are gay. These are all real comments I've copied from campaigns featuring same-sex couples:


"What does this have to do with gay people?"
"I don't see why you've made this political!"
"Stop shoving the LGBT agenda down my throat"
"First I was planning to order but when I looked at the pictures, I stopped 🛑 I think is not for me..!!"

When brands feature a gay person, couple or family (or a black person, couple or family, come to think of it), 'people' and I think you know the type of people I mean, find it necessary to comment about how alienated they are because a gay (or black, perhaps) couple are presented to them, using a product they enjoy, rather than a straight person or couple. I'm talking about adverts here, but actually the same issue applies to all TV and film, too.


It's ironic.


Why ironic? Let's flip this around. As a gay person I am repeatedly presented with straight people/couples/families advertising literally everything, from breakfast cereal to cars, holidays, clothes, furniture - everything. But this barrage of straight people in my line of vision, using products and services I enjoy has zero effect on my decision to buy. Why would it? Gay and straight people use these products in exactly the same way.


When I see straight people on TV or social media It wouldn't cross my mind to complain about it and if I was inclined to complain about straight people littering my ITV and Facebook experience, I would literally be posting pointless comments 1000 times a day.


I guess if I had to conclude with a thought for the day; to complain about gay people on TV or advertising something on social media is exactly the same as me complaining about straight people on TV or advertising something - completely bananas.


But, when a brand includes people like me, they stand out like a bright headlight in the dark - I feel included.


30件のコメント


Thank you for this post gentleman. Clearly we need more representation and I will do my bit to be out and proud like you guys. The gays are everywhere and nothing can change that. Keep going!

いいね!

The only reason advertisers have representation for minority groups is to virtue signal. The only reason they feel the need to virtue signal is because there are a bunch of (straight, white) social justice warriors who scream and moan about inclusivity for minority groups. The outliers would be products that are specific to a minority group or some desperate attempt to expand their market into that minority group - though that has recently backfired for companies like Target and Budweiser.


The fact is that mammals, including humans, are not supposed to be gay. They SHOULD feel repulsed by it. It's the same kind of instinct that most mammals have to not eat poop. This shouldn't be a puzzler for …

いいね!
Daddy
Daddy
4月20日
返信先

If you're this homophobic why are you reading and commenting on a top 10 LGBTQ blog? Nobody will give a rats arse here about your issue with gay people.

いいね!

human evolution developed some pretty cool traits. the ability to recognize the opposite sex instinctually is a pretty simple one, as reproduction is the top of the list of objectives we are hard wired with. so now and then during evolution there are mutations and abnormal developments along the way, and if one is a viable improvement for survival, about 2 million years later there could be a identifiable result. statistically speaking almost all mutations dont last long, because a species tends to follow a pattern of not going instinct on purpose. which is all fine and dandy. so when humanity is expected to disregard the whole evolution of the basic instinctual processes it has, to accommodate a few mutations, expecting…

いいね!

Osama Rama
Osama Rama
2022年9月19日

I do think the gays and The other freaks deserve representation. But leave the kids out of it. whoever said they needed to know at a young age what they were. That’s your fucking problem and you’re in the minority. I couldn’t give a fuck about u. as for other normal kids, let them be kids And keep them out of your corrupt advertising. i hope some monkey pox is back to wipe a generation of you fags out

いいね!
Daddy
Daddy
4月20日
返信先

If you couldn't give a f*** then why are you here and spending time writing all this nonsense 🤣 Happy pride 🏳️‍🌈

いいね!

claudia leach
claudia leach
2022年8月23日

It is quite unsettling that you have the audacity to try and mix your issues with that of race when this agenda is so evident and they are polar opposites. Now you want civil rights and expect everyone to be civil while you steadily shove this perverted mess down our throats. You can't even watch a decent commercial anymore without seeing these profiles or even on tv series there is always an implication of homosexuality. If that's your forte by all means go for it, but don't expect everyone to agree with your stance or your opinions, because this is still a free country the last time I checked which allows us to have freedom of speech and the same…

いいね!
Daddy
Daddy
4月20日
返信先

Where are all these homophobic nutters reading our award-winning LGBTQ blog 🤣? I'll keep their comment here simply to highlight how mad they are!

いいね!
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